Food glorious food

It really is time that we ditch supermarkets for good. There is still panic buying, stores cannot replenish stokes quick enough and now there is a huge PR battle raging to see who can come out on top.

They did not respond the toilet roll panic a couple of weeks back and could have easily done something like Danish stores who changed prices for multiple items – 1 pack of toilet rolls £1.50,  2 packs £55. No, they did nothing but make bigger profits and argue for customer moderation.

“We must help to shield the most vulnerable in our communities from this virus.” – ASDA CEO Roger Burnley.

Sainsburys are saying they will prioritise home delivery slots for the over 70s and vulnerable people. It seems like just more PR as they are not accepting new home delivery registrations and their help line is unobtainable. The competition is sure to respond and try to out do each other.

In the end supermarkets can do what they want, they can battle to come out on top in the PR stakes, but nothing will change. We have become over reliant on them and they have failed.

We must see this a wake up call and actively change the way food is grown and sold. There must be much more diversity, more home grown produce and a greater appreciation and understanding of food, i.e. seeing eating as  more than just chucking something down you neck as you walk around clutching a polystyrene tray.

The Community Food Growers Network – https://www.cfgn.org.uk/about/

The changes, no, the revolution in food production and consumption will mean teaching people how to select produce and cook it to make a meal, something that has been lost over the last 30-40 years. This must include learning about nutrition and its links to the immune system. We need more local food projects centred on growing, cooking, eating and understanding food.

Only then will we be able to survive similar events in the future, and there will be more.